What you do is you take a Starbucks model:
And bring her to HaMy Sophie Ice Cream From Europe at 1A Tràng Tiền St., hotline: 04.35149253. Then buy her one scoop of Ice Cream From Europe (preferably vanilla flavored, price $0.50) and plop it into her coffee.
Voila! You have just created the
!!
There is a profound thought here, actually, and it is this: So much of advertising strives to make your life look boring and incomplete and so, by way of contrast, make the product look exciting and fulfilling. But what if we turned this concept on its head? What if we went about "advertising" our own lives instead? What if we chose to see the little things in our lives as exciting and fulfilling and so, by way of contentment, make much of the commercial advertising around us utterly superfluous?
What if a simple combination of coffee, vanilla ice cream, and a friend was all you needed to have the Ultimate Italian Gelato Experience?
Thank-you. There are SO many everyday experiences that I find to be "ultimate", in advertising terms. Sitting on my front steps in the morning sun with a mug of fresh coffee, watching the flowers bloom against the contrast of the vivid green grass, feeling the morning breeze. That is one. Sitting and talking with Afif on a Sat. morning, while we sip our dark roast and munch on a biscotti, starting out with generalities, then moving on to subjects that we feel more passionate about, like what is going on in our son's head. That is another. Walking in the woods on a bark and leaf covered trail, smelling the freshness and the moisture, hearing the hawk's piercing cry as he circles above, looking for a small rodent for breakfast. Can't hold a candle to Starbucks, Airwick, even Cadbury. Now maybe the Caribbean....I'd have to admit I'd forget the hawk and look forward to Sargent Majors, swimming in azure, tepid waters.
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